How to retain real estate clients has become one of the biggest challenges for agents and lenders today. In real estate today, few past clients stay meaningfully engaged after closing. Surveys show that while many homeowners say they would use their agent again, only about 12–18% actually do. Similarly, mortgage data indicates that nearly 70% of borrowers forget their loan officer within a year of closing. In practical terms, this means the vast majority of former clients quietly drift away unless they are actively nurtured. This loss is costly because repeat and referral business represents the highest-value opportunity for agents and lenders clients who already know, trust, and have transacted with you. Yet post-close communication is often inconsistent or nonexistent, creating space for competitors and national portals to step in. As one industry expert warns, “If we don’t stay in front of our database, we will eventually lose everyone to the likes of Zillow, Opendoor, and Redfin.” Read the complete article on Prospektr.ai website.