iCMALive

Completely automated CMAs that react to market activity. Enables agents to engage sellers and buyers to collaborate online.

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Key Features:

  • Comparable Market Analysis automatically generated but tweak it with your local knowledge and brand it for your business.
  • Every CMA is interactive and “live” – it can react to market changes and alert you and your customers.
  • Instant CMA can generate and deliver an interactive in a matter of seconds to your clients on your behalf.
  • Fair Market Value is automatically computed along with a recommended List Price for the property.
  • All property images are directly embedded into the CMA.
  • Engage your customers by inviting them to collaborate with you on the CMA preparation.

How it Works?

Comparable properties are recommended automatically using cognitive computing algorithms that take into account numerous attributes of nearby properties. Similarity scores are computed for every comparable property to help you identify the best comparables quickly.

The CMA also uses a built-in regression model along with price index data to compute and recommend a fair market value.

It also recommends a target listing price based on current and historic trend of sold to list price ratios in the neighborhood.

Benefits:

Improve customer satisfaction via improved engagement with your customers.

Generate highly qualified leads from your online portals using a free CMA offer pre-branded for your business.

Coming Soon:

A complete online deal room for all the parties – you, the agent, the seller/buyer, lenders, home inspectors, settlement agencies, and title companies.

Market & Performance Analytics

Use the listing data you have to better understand and prepare for your local market.

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Key Features:

  • Competitive analysis to compare your office’s performance against the top 5 brokers in your market.
  • Compare your office with general market performance – your market share by property type, price range, etc.
  • Identify top performing markets similar to yours and use predictive analytics to identify future growth markets.
  • Find top performing agents in your market or a new market you would like to enter.

How it Works?

PropMix has access to extensive real estate data cutting across – listings, assessment, foreclosures, and recorder data – including history of over 10 years, where available. We use this extensive curated data to compute local analytics based on your market jurisdictions. Our computational algorithms range from simple numerical trend analytics to complex machine learning based data mining capabilities that discover patterns in your data.

Visitors to your website are identified as buyers or sellers based on their patterns of usage of your website. For example: buyers look for major landmarks (schools, workplaces, etc.) and move to finding homes in the area while sellers are looking to compare their home within a particular neighborhood to help them price their home.

Benefits:

  • Agent Performance Analysis: Understand your agents’ relative performance over different financial periods.
  • Analyze and understand all statistics in your markets – list-to-sold price trends by property type and price bands.
  • Competitive analysis in specific markets you play in.
  • Identify potential buyers and sellers from the logs on your online RE portal.
  • Improve your market targeting using deep analytics of your markets.
  • If you are expanding to a new market, find the top performing agents to recruit.
  • Understand and strategize your business using insights from data.

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